World Floral Expo

Martin Groen, former Dutch Floral Design Champion and Title Nominee at the Fleurop Interflora World Cup 2015 in Berlin Germany in June (, will join World Floral Expo next month in March in the LACC in Los Angeles. Together with his 7 persons strong Dutch floral design team, Martin will show the latest trends in European floral designing.

The demonstrations will take place inside the exhibit hall and have an ongoing character during the 3 day lasting event. Professional floral designers and event planners are qualified to enter the trade show and demonstrations free of charge. An unique opportunity to experience the latest trends in European all occasions floral designing. One can sign up through or onsite at the registration counters.




Los Angeles, Thursday, February 19, 2015. Interest for attending World Floral Expo is growing fast with an all-time high number of pre registrations so far. An increase of almost 300% compared to last year’s held edition in Chicago reflects the enormous interest to attend the upcoming Californian edition of World Floral Expo. Exhibit space has grown with 150% to 60,000 square feet with a total number of 125 US and international floral related exhibiting companies.

The grand opening of the 2015 World Floral Expo will begin with opening remarks by Robert Kitayama of Kitayama Brothers & President of CalFlowers, California Association of Flower Growers & Shippers. Mike M. Mellano, President and CEO of Mellano & Company, will follow and briefly trace the history of the LA Flower Market and Mellano & Company’s Wholesale and Farming divisions.

On Thursday March 12 Mellano & Company is sponsoring the LA Market Tour, a visit to the largest flower center in the United States, the LA Flower Market. This tour is a must attend part of your visit to World Floral Expo. Signing up can be done through

During the 3 day trade show ongoing flower demonstrations are scheduled by a group of 8 Dutch Flower Designers and lead by Martin Groen, former Dutch Flower Design Champion and nominated for the upcoming Fleurop-Interflora World Cup 2015 championships which be held in Berlin Germany in June of this year. A unique opportunity for all US professional floral designers and event planners to experience the latest trends in European all occasions floral designing

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